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A study of consumer perception of car market & buying behavior
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com 2. com 3. com Acknowledgements I proudly utilize this privilege to express my hearty thanks to our PRINCIPAL………………………, Adhiyamaan College of Engineering, Hosur,for giving meadmission in this prestigious institution.
My special words of thanks to………………………. for his guidance and support and my faculty guide…………………………. com 4. Faculty,Department of Management Studies, Adhiyamaan College of Engineering, Hosur. com 5. com Table of Content 1 Executive Summary 01 2 Introduction. com 6. comThe automobile industry today is the most lucrative industry.
Furthercompetition is heating up in the sector with a host of new players coming in and otherlike Porsche, Bentley, literature review car buying behavior, Audi, and BMW all set to venture in the Indian markets.
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